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The partners

[Rod McDonald]
Rod McDonald.
Link to the International Association of Business Communicators

[Sheila Roberts]
Sheila Roberts.

Link to the International Webmasters Association

Link to The HTML Writers Guild

Link to LinkedIn

E-mail:  Write to us!

Who we are - a team eager to work with you

Consider the professional consulting support available through The Last Word Communications.

We're a husband and wife team - partners in business as well as in life. We developed our expertise in public relations and corporate communications in both the private and public sectors over a total of more than 40 years. We also have experience in journalism, advertising and process improvement.

In addition, we'd like you to know that we believe in giving back to the world through active involvement in volunteer work, in particular adult literacy and AIDS, support of children in Canada and other parts of the world, and membership in our local chamber of commerce.

We're the kind of firm that can contribute to your corporate or personal communications success. Let us know how we can assist you at mcdonald.roberts@sympatico.ca or call us at 905-853-5867.

More about us...

Rod McDonald
Key experience
  • At KPMG, a major international accounting firm, Rod:

    • Provided communications advice and services to the business leaders
    • Consulted and delivered on communication strategies for human resources, regulatory compliance, KPMG businesses, and Y2K

  • At a leading Canadian financial institution and the Ontario provincial government, Rod:

    • Led the communications for several major change initiatives

  • At the former Ontario Hydro, he:

    • Produced the organization's corporate-wide employee communications vehicles and programs for a company of 30,000
    • Wrote and managed the employee and corporate annual reports
    • Developed executive speeches and communications
    • Handled media relations assignments

  • At several community newspapers in the Toronto area, he:

    • Was an editor, writer, photographer and layout artist

  • Diploma in Journalism from Conestoga College in Kitchener, Ontario

Memberships and volunteer work
  • Member of the International Association of Business Communicators

  • Past member of and communications adviser to the Board of Directors for the AIDS Committee of York Region
Rod's full resume


Sheila Roberts
Key experience
  • During her 15 years with the Canadian Imperial Bank of Commerce, Sheila:

    • Directed employee communications, media relations and executive communications support for an organization of 42,000
    • Focused on communications involving mergers and acquisitions, significant corporate cultural and business change, compensation and benefits

  • At the Institute of Chartered Accountants of Ontario, a leading professional association, she:

    • Directed all communications for an organization supporting 25,000 members and 5,000 students

  • At several community newspapers in the Toronto area, she:

    • Was an editor, writer, photographer and layout artist
  • BA in English Language and Literature from the University of Toronto

  • Web design studies

  • Accredited process improvement instructor and facilitator

Memberships and volunteer work
  • Member of the International Webmasters Association

  • Tutors adults with literacy and numeracy challenges through the Literacy Council York-Simcoe
Sheila's full resume

Membership in the East Gwillimbury
Chamber of Commerce, York Region, Ontario